Google Keeps Cookies 2025: What’s Next for Digital Ads?

Digital advertising trends with cookies hovering over a modern city skyline, representing Google’s continued use of cookies in 2024–25.

The digital advertising landscape is shifting, but Google keeps cookies 2025 as part of its ongoing strategy despite increasing challenges to its market position. This decision influences how advertisers, publishers, and users adapt to privacy concerns in 2025 and beyond. With global regulations tightening and competitors innovating, the future of data tracking and ad targeting […]